Smarter. Brighter. Mightier.

Our most powerful chip in Apple Watch ever. A magical new way to use your Apple Watch without touching the screen. A display that's twice as bright. And now you can choose a watch case and band combination that's carbon neutral.

The all-new S9 SiP | A powerful move forward.

Custom-made Apple silicon makes Apple Watch Series 9 more capable intuitive and faster. The new dual-core CPU has 5.6 billion transistors - 60 per cent more than the S8 chip. A new four-core Neural Engine processes machine learning tasks up to two times faster. It enables a number of innovations including a new gesture - double tap.

New gesture | Magic. At your fingertips.

Gestures make Apple Watch even easier to use at any time especially when your hands are full. Just double tap your index finger and thumb together to answer a call open a notification play and pause music and more.

Play and pause music while carrying groceries.

Answer a call while paddleboarding.

Stop a timer while baking a pie.

Reply to a message while walking the dog.

Check your Smart Stack while holding your toddler.

2x brighter display | A brilliant breakthrough.

The advanced display system in Series 9 boosts the maximum brightness up to 2000 nits - double Series 8 - so it's easier to read in full sun. It's also better in low-light situations like a cinema because it dims to just 1 nit.

Siri-ously capable.

With Series 9 Siri requests processed on your device are faster and more secure. Plus Siri dictation is up to 25 per cent more accurate.

Hey Siri start a cycling workout

HomePod control. Watch takes the stage.

A second-generation Ultra Wideband chip enables new integration with HomePod. When music is playing Apple Watch Series 9 opens the Now Playing screen to let you control it. If nothing is playing the Smart Stack will offer media suggestions to play on HomePod.

• Watch Series 9 Smart Watch
• Milanese Loop
• Apple Watch Magnetic Fast Charger to USB-C Cable (1 m)